Digital Marketing: SEO, Content marketing and online lead generation
 
SEO Techniques to Raise Your Site's Visibility

In order to get the ranking you want, you have to consistently apply the right SEO tactics. Some of the tactics inlude;

Use H1 Tags
Search engines use the H1 tag to discover what your site is about so it's very important to use your primary keyword in that tag. This is one of the biggest ways you can boost your site's ranking because it serves as a huge flag to the search engines that says "here I am and this is what I'm about." not necessary that the keyword should appear only in the beginning or the ending of the H1 tag; it could appear anywhere and still have an impact. You might be surprised by just how large the results you get from this one small (but vital) step can be. Learn more about  content marketing, go here. 

Place Anchor Text in External Links
When it comes to successful search engine optimization you should be aware that external link building is the best thing to concentrate on. If you have an adequate amount of incoming links to your site that are quality based, then you will be able to get a better bid than your competition and rank highly with the search engines. Find out for further details on  content marketing right here.

However, simply getting direct backlinks is not what you should be aiming for. Instead, you should put more time into getting backlinks that have your keyword phrase placed inside of the anchor text. This is a necessity because your keyword in the anchor text will alert the search engines to what your page should rank for. So for example, if your targeted keyword is "dog training" then make sure the anchor text of the majority of the incoming links contains this particular keyword. Also, remember that you should make sure that variations of this keyword are entered so that it does not give the search engines the wrong impression.

Links from Social Media Properties
Search engines give extra importance to backlinks that come from social sites because most of the links that are shared via social media are liked by people, which obviously means they are worth it. When people "like" or "recommend" your content through social media it carries a lot of weight with the search engines. But these social links pay off big time because the more people who "like" your site, the more people are introduced to your site who can then in turn provide more backlinks and more exposure. Take a look at this link  http://www.ehow.com/how_7624834_create-digital-marketing-strategy.html for more information.